Best B2B Marketing Campaignsvalid until: 10 Mar 2022date published: 10 Mar 2021
Best B2B Marketing Campaigns
B2B marketers need out-of-the-box marketing strategies to bounce back in 2021. We have entered 2021, a new decade of the 21st century, and one thing that I have learned and even you might also be known is that marketing is constantly changing and becoming more and more competitive.
The same goes with B2B marketing space as well. Every year we see exciting and very creative B2B marketing campaigns that set a benchmark for other B2B marketers. So, as we gear up to recover from the damages of 2020, it is important to be creative and motivated. To inspire you at the start of this decade, we have listed some of the best B2B marketing campaign examples from varied forms of B2B marketing B2B Content Marketing examples, B2B Email Marketing examples, and B2B Influencer Marketing examples are some of the forms of best B2B marketing that are in huge demand amongst the marketers.
Before we dive into the examples, let’s first revise what is B2B marketing?
Business-to-Business Marketing or B2B marketing refers to the techniques and best practices used by companies that sell directly to other businesses. It is a process that involves selling products and services developed by one company to another. Also, it is necessary for any business that wants to offer its services to other brands.
Hubspot wanted to target marketers from small and medium-sized businesses through LinkedIn. So, they developed sponsored content to appear alongside the newsfeed of your target audience. The initiative enabled them to inform their clients as well as bring them new leads.
Shopify is an Ecommerce and point-of-sale platform for businesses to make sales online. While they have a diverse catalog hosting relevant content to enable brands to get started with their digital marketing requirements, However the one place where Shopify really shines with their video content library.
All the examples mentioned above are the best B2B marketing campaigns of 2016, 2018,2019, and 2020. Did you notice something, all the above-mentioned B2B marketing campaign examples had few things in common? Those few things are creativity, dedication, and a customer-centric approach. Hopefully, these B2B marketing campaign examples will inspire you and your team to be creative, influential, impactful, and innovative in 2021, and in this new decade. Stay tuned with Martech for the latest B2B marketing trends and include them in some of your campaigns with a more creative and customer-centric approach.
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