Identify Missing Products with Assortment Analysis for Retail Growth

Assortment analysis helps retailers uncover hidden product gaps that silently impact revenue and customer satisfaction. By comparing your current product catalog with competitor offerings, demand trends, and customer behavior, businesses can identify missing SKUs, underrepresented categories, and high-demand items not yet stocked. This data-driven approach enables smarter inventory planning, improves product coverage, and ensures you never miss potential sales opportunities in a competitive market.